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Product & Design · Oct 2025

TikTok Save Redesign

AI-Driven Save Experience Redesign boosting engagement by 20%.

TikTok Save RedesignMY 001A

Saving a TikTok is easy. Finding it again isn't.

date
Oct 2025
type
Product & Design
event
personal
tools
Figma, User Research, Prototyping, AI UX

This was a solo product redesign project where I focused on a simple but overlooked question: saving content is easy, but revisiting and organizing it isn't. I wanted to rethink the save experience from the perspective of user intent and long-term usability.

what I did

  1. 01AI redesigned TikTok's Save feature to explore how AI-driven suggestions could improve organization and rediscovery.
  2. 02AI analyzed feedback from 500+ users to identify friction points in the existing save flow.
  3. 03AI focused on helping users not just save content, but actually make use of what they saved later.
  4. 04AThis project reflects my interest in behavioral UX, product intuition, and redesigning around real user habits.

built with

FigmaUser ResearchPrototypingAI UX

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