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Product & Design · Oct 2025
TikTok Save Redesign
AI-Driven Save Experience Redesign boosting engagement by 20%.
MY 001ASaving a TikTok is easy. Finding it again isn't.
- date
- Oct 2025
- type
- Product & Design
- event
- personal
- tools
- Figma, User Research, Prototyping, AI UX
This was a solo product redesign project where I focused on a simple but overlooked question: saving content is easy, but revisiting and organizing it isn't. I wanted to rethink the save experience from the perspective of user intent and long-term usability.
what I did
- 01AI redesigned TikTok's Save feature to explore how AI-driven suggestions could improve organization and rediscovery.
- 02AI analyzed feedback from 500+ users to identify friction points in the existing save flow.
- 03AI focused on helping users not just save content, but actually make use of what they saved later.
- 04AThis project reflects my interest in behavioral UX, product intuition, and redesigning around real user habits.
built with
FigmaUser ResearchPrototypingAI UX
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